Email, organizing, website

Building an Email List From Scratch

Whenever a newbie hears someone say, “The money’s in the list,” it feels intimidating and exhilarating all at once. They want so badly to experience the joy of sending out a single email and seeing sales pour in, but they don’t know how to start their list building endeavors.

For most marketers, time slips away and because they kept saying, “Someday I’ll build a list,” someday never comes. That results in a struggle each time they have something to promote or release because they have to find buyers.

When you have an email subscriber list, you have a built in stable of interested customers and prospects – and they can convert for you, promote for you, and give you tips on what needs to be improved.

What Constitutes a Great Offer?

Obviously, the value of the freebie is what will impress your audience. This needs to be something that your audience is searching for. There are two ways you can present the offer.

You can do a series or give access to something right off the bat. With an email series, the recipient of the emails expects to hear from you once a day or once a week – however you promote it, such as, “Subscribe and Get a FREE Weekly Cooking Lesson Delivered to Your Inbox!”


A series can go on as long as you want it to – indefinitely – or for a set timespan, like a one-week series (which would deliver daily), or a 6-week series, which would deliver weekly for six weeks.

You can also promote your subscriber freebie as access to a free course. You can compile a PDF file, give them access to a podcast download, or send them a series of videos.

You can also give them the ability to sign up for a free membership area. Even limited membership access could be a perk, and if you have a paid area, you might find that giving them a sneak peek helps convert them into customers for you.

Before you create anything, look for topics that your niche needs. You can use the following strategies to search for ideas:

  • Search in niche forums.

  • Use a tool like

  • Go off of what your blog readers have asked you about in your comments section. You can also read the comments of your competitors’ blogs.

  • Look in niche magazine to see what’s hot.

  • Use sites like Yahoo Answers to see what people are asking.

  • Look for competitive courses that are for sale, and create your own for FREE.

And of course you can always just come right out and ask people what they need.

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