Business, DIY, Entrepreneurs, organizing

Driving Traffic to Your Opt in Form

social Media1Twitter is one social marketing site that helps you build a list quickly. It doesn’t require much of an investment in time – and it’s free. You have 140 characters to work with, so test different headlines to get people to click through and sign up.

Article marketing still works well. Some people worried about recent Google algorithm changes and whether or not the directories would be able to compete. But like other sites, they simply adjusted their business model, cleaned up what Google disliked, and they’re back on the road to recovery.

Forum sig files are good for getting people to sign up to your list. Don’t be vague – get specific. For example, people are more likely to sign up for a sig file that says, “Download my FREE report that shows exactly how I increased my Amazon earnings by 800% in just 4 weeks!”

That’s much better than a sig file that states, “Download my FREE report that shares a money making tip with you.” People get excited when you’re specific – but test your sig file to see what works best for you.

Solo ads are a paid option you can use, but they’re effective. Solo advertisements are basically when you rent someone else’s list temporarily. They can be low cost or very expensive.

The bigger the list, and the more responsive it is, the more it will cost you. You don’t want to throw money to the wind, so check out the list first and see whether it suits your needs.

Google Plus is another social networking site you can use to drive traffic to your email subscriber form. Post as much or as little as you want, and include videos and text.

You can even conduct live hangout sessions where you personally interact with your core audience online and allow them to ask you questions. This helps you build a reputation as a leader in your niche, and it makes people want to follow your links, so expose your squeeze page to this audience.

Web 2.0 sites are still working for many niches. Of course, sites like Hub Pages have clamped down on spammy marketers, so you have to be very careful and don’t be overly promotional.

Facebook can work for you on both a free and paid basis. You can use a personal profile, a fan page or group page to promote your opt in pages and offers.

After posting them, decide whether or not you want to pay to have the post seen by more people in your target audience. They have a great tracking system that shows you what kind of interaction your paid ad generated.

Blog comments work well, but only if you’re a regular participant, not spamming your own links, and you’re mindful that you’re in someone else’s house, not on your own domain.

I know….you are looking at these and thinking.” I really have to do all of that?”

The answer is NO.

You have to get good at ONE …thats it.

Let that soak in for a bit.

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2 Comments

  1. Definitely some good tips in there. You don’t have to be a “jack of all trades,” just get good at one thing and focus on building a list that way.

    1. Exactly Mike! Thanks for the comment!

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